After cutting my sales & marketing teeth in the retail car business, I decided to venture out into the world of entrepreneurship in 2017 with an app based car rental business. I marketed that business using social media and had some success, but ultimately it would fail in January of 2020.

After losing that business, I turned to content creation and marketing digital products. After launching several successful information products, I realized that the real staying and compounding power was in selling software as a service. Another pivot in 2022 led to earning the coveted "SaaSpreneur Gold" award from HighLevel in 2023.